True-moss was founded on a simple observation: organisations that understand their historical context make better decisions about their future.
The consultancy began in 2009 when our founding partners, having spent decades working across academic and corporate environments, recognised a persistent gap. Business leaders faced mounting pressure to adopt the latest management trends, yet few paused to ask whether these approaches truly fit their circumstances or had been tested by time.
We set out to offer something different. Rather than chasing fads, we help clients understand the deeper currents of management thought. When a manufacturing firm considers lean production, we connect it to the broader tradition of process improvement stretching back to Taylor and forward through Deming. When a technology company struggles with remote collaboration, we draw on decades of research into virtual teams and distributed work.
Our consultancy bridges academic rigour with practical business application
"The best way to predict the future is to study the past." — Robert Kiyosaki
This historically informed approach does not mean we are stuck in the past. Quite the opposite. Understanding how management practices evolved helps us distinguish enduring principles from temporary fashions. It allows us to adapt proven approaches to new contexts rather than reinventing solutions that already exist.
Over fifteen years, we have worked with organisations ranging from family businesses navigating generational transitions to FTSE 250 companies restructuring their operations. What unites our clients is a willingness to think deeply about how they lead and organise, rather than simply applying the formula of the moment.
Our Principles
Historical Grounding
Every recommendation we make is informed by understanding of where management ideas came from and how they have performed across different contexts and eras. This prevents us from reinventing wheels or ignoring lessons already learned.
Contextual Sensitivity
We reject one-size-fits-all solutions. Following contingency theory's core insight, we recognise that effective management depends on circumstances. What works for a startup may fail in a regulated utility, and vice versa.
Practical Application
Academic insight means nothing if it cannot be translated into organisational action. Our consultants have operational experience across multiple sectors and know how to bridge theory and practice.
Long-term Thinking
Quick fixes rarely produce lasting results. We work with clients to build capabilities and understanding that will serve them long after our engagement ends. Our goal is to make ourselves unnecessary.
Our Team
Consultants who combine academic depth with practical experience
James Thornton
Founding Partner. Former Professor of Organisational Behaviour at London Business School. Specialist in leadership development and change management.
Catherine Marsh
Founding Partner. Twenty years in operations management across manufacturing and logistics. Focus on process improvement and quality systems.
David Okonkwo
Senior Consultant. Background in strategic consulting and corporate restructuring. Specialist in organisational design and governance.
Sarah Brennan
Senior Consultant. Former HR Director with expertise in talent management and organisational culture. Executive coaching certification.
A Timeline of Management Thinking
Understanding how we arrived at current management practices requires appreciating the journey. Here are some pivotal moments that inform our consultancy approach:
1911
Scientific Management
Frederick Taylor publishes "The Principles of Scientific Management," establishing management as a field worthy of systematic study.
1916
Administrative Theory
Henri Fayol's "General and Industrial Management" introduces principles of organisational structure and executive function.
1932
Human Relations Movement
The Hawthorne studies conclude, revealing the importance of social factors and worker attitudes to productivity.
1954
Management by Objectives
Peter Drucker publishes "The Practice of Management," introducing MBO and establishing management consulting as a profession.
1965
Contingency Theory
Joan Woodward's research demonstrates that organisational effectiveness depends on matching structure to technology and environment.
1982
Excellence Movement
Peters and Waterman's "In Search of Excellence" brings management ideas to popular attention and emphasises organisational culture.
1990
Learning Organisation
Peter Senge's "The Fifth Discipline" introduces systems thinking to mainstream management and emphasises continuous learning.
2001
Agile Methodologies
The Agile Manifesto is published, eventually influencing project management and organisational design far beyond software development.
Work With Us
Whether you are facing a specific organisational challenge or seeking to develop your leadership capabilities, we would welcome a conversation about how historical insight can inform your path forward.
The information provided on this website is for general informational and educational purposes only. It does not constitute professional business advice. Individual organisational circumstances vary, and outcomes depend on numerous factors beyond the scope of general consultancy guidance. We recommend discussing specific situations with qualified professionals before making significant organisational decisions. Results described in case studies and testimonials may not be typical and should not be interpreted as guarantees of similar outcomes.
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